comprar ghd eclipse-East Van trademark at the crossroads | |
Title: | comprar ghd eclipse-East Van trademark at the crossroads |
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Description: | East Van trademark at the crossroads There has been some controversy of late about who owns the symbol of "East Van" written in a cross formation. The symbol, once affiliated with punks, bikers, and gangsters could soon be as insipid as the Starbucks logo. Artist Ken Lum created a giant, neon version of the symbol on Clark Drive in 2009, for which the City of Vancouver holds the trademark. But a local entrepreneur also registered the cross with the Canadian Intellectual Property Office. The very fact that this symbol can be monetized and the neighbourhood branded is deeply concerning. East Van is a community, not a commodity or target market. The East Van cross is becoming the neighbourhood equivalent of the Nike swoosh; "Just Do It (but preferably east of Ontario Street.)" If this is not the death knell of the old East Van so many have grown up in or grown to love, I don't know what is. The more East Van is hyped, pitched as a going realestate concern, and torn open by th |